Campaigns & Activations

01 — Integrated Branded Content Campaign

Hyundai Palisade

From Pier to Pier

A 20-week campaign that took the Palisade, now offered as a hybrid for the first time, on a 2,400-mile Route 66 road trip during the highway’s centennial. Each weekly feature showed a product benefit in real use.

02 — Integrated Sponsorship Campaign

Bud Billiken Parade

A multi-sponsor campaign for the largest African American parade in the U.S. Each partner got its own message, format, and moment, and every contracted right was delivered.

03 — Launch Communications & Activation

F1 Arcade

Chicago Launch

A live walkthrough that introduced F1 Arcade’s first Midwest venue as more than a racing simulator: food, drinks, and an outing for families and groups.