Find the Story.Then Make It.

Some marketers plan the work. Some make it. I do both.

I start with the market: the customers, what they want, what they ignore, and what competitors already offer. That becomes the insight, the positioning, and the plan for messaging, channels, timing, and partners. Then I carry it through launch, down to the content itself.

I know what makes people pay attention. My background in media taught me how media companies decide what runs, what holds attention past the first few seconds, and how a brand earns a place in the story instead of paying for an interruption.