@font-face{font-family:Inter Tight;src:url('/assets/fonts/inter-tight-latin.woff2') format('woff2');font-weight:100 900;font-display:swap}
@font-face{font-family:IBM Plex Mono;src:url('/assets/fonts/ibm-plex-mono-400-latin.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:IBM Plex Mono;src:url('/assets/fonts/ibm-plex-mono-500-latin.woff2') format('woff2');font-weight:500;font-display:swap}
:root{--bg:#0e0d0c;--panel:#1a1816;--ink:#eeeae3;--muted:#9a948b;--red:#ef3340;--line:rgba(238,234,227,.19);--gutter:5.2vw;--ease:cubic-bezier(.2,.65,.25,1);color-scheme:dark}
*{box-sizing:border-box}html{scroll-behavior:smooth;scrollbar-gutter:stable}body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter Tight,Arial,sans-serif;font-size:18px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:clip}body::after{content:"";position:fixed;inset:0;z-index:80;pointer-events:none;opacity:.025;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.92' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Cpath fill='%23fff' filter='url(%23n)' opacity='.8' d='M0 0h180v180H0z'/%3E%3C/svg%3E")}
::selection{background:var(--red);color:var(--ink)}a{color:inherit;text-decoration:none}button,input{font:inherit}button{color:inherit;cursor:pointer}button,a{-webkit-tap-highlight-color:transparent}button{background:none;border:0}button:disabled{cursor:default;opacity:.35}a:focus-visible,button:focus-visible,summary:focus-visible,video:focus-visible,[tabindex="0"]:focus-visible{outline:2px solid var(--red);outline-offset:6px}img,video{max-width:100%;display:block}svg{display:block}h1,h2,h3,h4,p,figure{margin:0}h1,h2,h3,h4{font-weight:650;line-height:1.02;letter-spacing:-.045em}h1{font-size:clamp(62px,7.8vw,142px)}h2{font-size:clamp(42px,4.4vw,78px)}h3{font-size:clamp(28px,2.6vw,46px)}h4{font-size:25px}p+p{margin-top:1.15em}ul,ol{padding-left:1.25em}li+li{margin-top:.7em}strong{font-weight:650}em{font-style:italic}main{min-height:75vh;outline:none;transition:opacity .18s ease}main.is-leaving{opacity:0}dialog{color:var(--ink);background:var(--bg);padding:0;border:0}dialog::backdrop{background:rgba(0,0,0,.72);backdrop-filter:blur(7px)}body.has-dialog{overflow:hidden}.container{width:100%;max-width:1800px;margin-inline:auto;padding-inline:var(--gutter)}.section-space{padding-block:110px}.eyebrow,.mono{font-family:IBM Plex Mono,monospace;font-size:11px;line-height:1.65;font-weight:400;letter-spacing:.075em}.eyebrow{text-transform:uppercase}.accent{color:var(--red)}.muted{color:var(--muted)}.rec-dot{display:inline-block;width:7px;height:7px;background:var(--red);border-radius:50%;margin-left:9px;vertical-align:middle}.link-arrow{display:inline-flex;gap:28px;align-items:center;padding-block:12px;border-bottom:1px solid var(--line);font-size:16px;font-weight:550}.link-arrow span:last-child{transition:transform .25s ease}.link-arrow:hover span:last-child{transform:translate(4px,-4px)}.link-arrow:hover{border-color:var(--red)}.link-arrow.large{font-size:24px}.skip-link{position:fixed;top:-80px;left:16px;padding:12px;background:var(--red);z-index:200}.skip-link:focus{top:12px}.prose{font-size:clamp(18px,1.35vw,22px);line-height:1.6;font-weight:400;letter-spacing:-.012em}.prose p{max-width:68ch}.prose h3,.prose h4{font-size:25px;line-height:1.2;letter-spacing:-.025em;margin:1.8em 0 .65em}.prose h3:first-child,.prose h4:first-child{margin-top:0}.prose a{border-bottom:1px solid var(--muted)}.prose a:hover{border-color:var(--red)}.prose .lead,.lead{font-size:clamp(24px,2.1vw,36px);line-height:1.3;letter-spacing:-.025em;font-weight:550;margin-bottom:28px}.prose blockquote{border-left:2px solid var(--red);margin:35px 0;padding-left:25px}.empty-state{padding:120px 0}
/* The fine navigation recedes while the work takes the screen. */
.site-header{position:fixed;top:0;left:0;right:0;z-index:60;height:83px;display:flex;align-items:center;justify-content:space-between;padding:0 var(--gutter);background:rgba(14,13,12,.94);border-bottom:1px solid var(--line);backdrop-filter:blur(16px);transition:transform .35s var(--ease)}.site-header.is-hidden{transform:translateY(-100%)}.wordmark{font-size:20px;font-weight:650;letter-spacing:-.045em}.menu-toggle{width:44px;height:44px;display:flex;flex-direction:column;justify-content:center;gap:5px;align-items:flex-end}.menu-toggle span{height:1px;background:var(--ink);width:27px;transition:width .25s}.menu-toggle span:nth-child(2){width:21px}.menu-toggle:hover span:nth-child(2){width:27px}.site-menu{position:fixed;inset:0;width:100%;height:100%;max-width:none;max-height:none;margin:0;z-index:100}.menu-top{height:83px;display:flex;align-items:center;justify-content:space-between;margin-inline:var(--gutter);border-bottom:1px solid var(--line)}.close-button{width:48px;height:48px;font-size:38px;font-weight:300;line-height:1;display:grid;place-items:center}.close-button:hover{color:var(--red)}.menu-inner{width:80%;max-width:1300px;margin:7vh auto 5vh}.main-nav{margin-top:24px}.main-nav a{font-size:clamp(37px,5.2vw,80px);font-weight:550;line-height:1.1;letter-spacing:-.05em;display:flex;gap:25px;align-items:center;padding:13px 0;position:relative}.main-nav a span{font-family:IBM Plex Mono,monospace;font-size:11px;letter-spacing:0;color:var(--muted);align-self:flex-start;margin-top:12px}.main-nav i{font-style:normal;font-size:.65em;margin-left:auto;opacity:0;transform:translate(-10px,10px);transition:.25s}.main-nav a:hover i,.main-nav a[aria-current] i{opacity:1;transform:none;color:var(--red)}.menu-secondary{display:flex;gap:32px;flex-wrap:wrap;margin-top:35px;padding-top:30px;border-top:1px solid var(--line);font-size:17px}.menu-secondary a:hover{color:var(--red)}.pending-link{color:var(--muted)}.pending-link small{font-family:IBM Plex Mono,monospace;font-size:9px;margin-left:5px}.menu-bottom{margin:0 var(--gutter) 20px;color:var(--muted)}
/* Home */
.hero{position:relative;min-height:840px;height:min(980px,100svh);padding-top:155px;padding-bottom:42px;isolation:isolate}.hero>.eyebrow{position:relative;z-index:2}.hero-title{position:relative;z-index:2;font-size:clamp(77px,10.7vw,186px);letter-spacing:-.071em;line-height:.94;margin-top:37px;max-width:95%;font-weight:600}.hero-title .second{display:block;margin-left:9.5vw;white-space:nowrap}.hero-photo{position:absolute;right:var(--gutter);top:120px;width:29.5%;height:60%;max-height:610px;z-index:-1;overflow:hidden;background:var(--panel)}.hero-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(14,13,12,.18),transparent 45%),linear-gradient(0deg,rgba(14,13,12,.28),transparent 35%)}.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:55% 30%;filter:saturate(.45) brightness(.78);transform:scale(1.1)}.photo-note{position:absolute;right:0;bottom:-29px;font-size:9px;color:var(--muted)}.hero-description{position:relative;z-index:2;font-size:clamp(19px,1.55vw,26px);line-height:1.45;letter-spacing:-.015em;max-width:590px;margin:49px 0 0 10vw}.hero-bottom{position:absolute;bottom:37px;left:var(--gutter);right:var(--gutter);display:flex;align-items:flex-end;justify-content:space-between;gap:30px}.recognition-strip{max-width:780px;font-size:10px;color:var(--muted);line-height:1.9;letter-spacing:.025em}.hero-scroll{white-space:nowrap;display:flex;gap:26px;align-items:center}.hero-scroll span{color:var(--red);font-size:28px}.stats-strip{display:grid;grid-template-columns:repeat(4,1fr);padding-top:44px;padding-bottom:48px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);gap:28px}.stat-number{font-size:clamp(48px,5.4vw,93px);letter-spacing:-.07em;font-weight:500;line-height:1.15;font-variant-numeric:tabular-nums}.stat-label{color:var(--muted);font-size:10px;letter-spacing:0;margin-top:14px;max-width:200px}.manifesto{display:grid;grid-template-columns:1fr 1.15fr;gap:12%;padding-block:135px}.manifesto h2{max-width:430px}.manifesto .prose p:first-child{font-size:clamp(25px,2vw,34px);font-weight:550;line-height:1.25;margin-bottom:25px}.selected-heading{display:flex;justify-content:space-between;align-items:baseline;padding-bottom:45px;border-bottom:1px solid var(--line)}.selected-heading .mono{color:var(--muted)}.work-feature{display:grid;grid-template-columns:1fr 1.15fr;gap:8%;align-items:center;padding-block:85px;border-bottom:1px solid var(--line);min-height:630px}.work-feature:nth-child(even){grid-template-columns:1.15fr 1fr}.work-feature:nth-child(even) .work-feature-media{order:-1}.work-feature-copy .eyebrow{color:var(--muted);margin-bottom:25px}.work-feature-copy h3{font-size:clamp(35px,3.8vw,64px);max-width:650px}.feature-summary{font-size:clamp(19px,1.65vw,27px);line-height:1.35;margin-top:25px;max-width:32ch}.feature-result{font-family:IBM Plex Mono,monospace;font-size:11px;letter-spacing:0;color:var(--muted);margin-top:22px}.work-feature-copy .link-arrow{margin-top:30px}.work-feature-media{display:block;position:relative;overflow:hidden;background:#171514;box-shadow:0 35px 65px rgba(0,0,0,.27);aspect-ratio:1.12}.work-feature-media .media-shell{height:100%;width:100%;aspect-ratio:auto}.work-feature-media video,.work-feature-media .media-poster{object-fit:cover!important;transition:transform .7s var(--ease)}.work-feature-media.is-portrait video,.work-feature-media.is-portrait .media-poster{object-fit:contain!important}.work-feature-media:hover video,.work-feature-media:hover .media-poster{transform:scale(1.03)}.media-view-label{position:absolute;right:22px;bottom:20px;z-index:4;opacity:0;transform:translateY(10px);transition:.3s;font-size:13px;background:var(--ink);color:var(--bg);padding:10px 17px}.work-feature-media:hover .media-view-label,.work-feature-media:focus-visible .media-view-label{opacity:1;transform:none}.quote-preview{height:100%;padding:10%;display:flex;flex-direction:column;justify-content:center;position:relative}.quote-preview::before{content:'“';position:absolute;top:7%;left:9%;color:var(--red);font-size:100px;line-height:1;font-weight:500}.quote-slot{font-size:clamp(27px,3vw,46px);letter-spacing:-.045em;line-height:1.15;min-height:4.7em}.quote-slot span{display:inline-block;opacity:0;transform:translateY(7px);transition:opacity .4s,transform .4s;margin-right:.2em}.quote-slot.is-visible span{opacity:1;transform:none}.quote-author{font-family:IBM Plex Mono,monospace;font-size:10px;margin-top:26px;color:var(--muted)}.recognition-section{padding-block:120px}.recognition-section h2{margin-bottom:50px}.recognition-row{padding:28px 0;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start;border-top:1px solid var(--line);position:relative}.recognition-row:last-child{border-bottom:1px solid var(--line)}.recognition-row::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--red);position:absolute;top:39px;left:-17px;opacity:0;transition:opacity .2s}.recognition-row:hover::before{opacity:1}.recognition-name{font-size:24px;font-weight:550;letter-spacing:-.03em}.recognition-detail{font-size:15px;line-height:1.5;color:var(--muted)}.about-section{display:grid;grid-template-columns:1fr 1.2fr;gap:12%;padding-bottom:140px;padding-top:35px}.about-copy{max-width:650px}.about-links{display:flex;gap:28px;align-items:center;flex-wrap:wrap;margin-top:30px;font-size:15px}.about-links a:hover{color:var(--red)}.about-links .link-arrow{font-size:17px}
/* Work and case study pages */
.page-intro{padding-top:175px;padding-bottom:75px}.intro-topline{display:flex;gap:20px;align-items:center;justify-content:space-between;margin-bottom:35px}.intro-topline .eyebrow{color:var(--muted)}.back-link{font-family:IBM Plex Mono,monospace;font-size:10px;color:var(--muted);letter-spacing:0}.back-link:hover{color:var(--ink)}.page-intro h1{max-width:1300px}.intro-subtitle{font-size:clamp(22px,2.25vw,36px);line-height:1.35;letter-spacing:-.025em;max-width:1000px;margin-top:33px}.case-opening{border-top:1px solid var(--line);display:grid;grid-template-columns:.6fr 1.4fr;gap:8%;padding-block:55px 85px}.case-opening .client{font-size:30px;letter-spacing:-.035em;line-height:1.2}.case-opening .category{font-family:IBM Plex Mono,monospace;font-size:11px;color:var(--muted);margin-top:12px}.case-opening .summary{font-size:clamp(22px,1.9vw,31px);line-height:1.4;max-width:920px;letter-spacing:-.02em}.case-opening .summary p+p{margin-top:20px}.glance-grid{display:grid;grid-template-columns:.6fr 1.4fr;gap:8%;padding-block:40px 70px}.glance-grid h2{font-size:clamp(27px,2.5vw,42px);max-width:300px}.accordion details{border-top:1px solid var(--line)}.accordion details:last-child{border-bottom:1px solid var(--line)}.accordion summary{list-style:none;cursor:pointer;position:relative;padding:23px 45px 23px 0;font-size:18px;font-weight:550;letter-spacing:-.02em}.accordion summary::-webkit-details-marker{display:none}.accordion summary::after{content:'+';position:absolute;right:5px;top:15px;font-size:30px;font-weight:300;color:var(--muted);transition:transform .25s}.accordion details[open] summary::after{transform:rotate(45deg);color:var(--red)}.accordion-content{font-size:20px;line-height:1.5;padding:0 42px 27px 0;max-width:800px;color:var(--ink)}.accordion-content p{margin:0}.narrative-section{display:grid;grid-template-columns:.6fr 1.4fr;gap:8%;padding-block:58px;border-top:1px solid var(--line)}.section-side h2{font-size:clamp(30px,2.6vw,44px);max-width:320px}.section-side .eyebrow{margin-bottom:20px;color:var(--red)}.narrative-section.is-insight .lead{font-size:clamp(28px,2.7vw,45px)}.execution-heading{padding-top:85px;padding-bottom:40px;display:flex;align-items:baseline;justify-content:space-between;gap:30px}.execution-heading .eyebrow{color:var(--muted)}.full-width-film{position:relative;margin-block:20px 70px;background:#141312;overflow:hidden;box-shadow:0 40px 100px rgba(0,0,0,.35)}.full-width-film .media-shell{max-height:84svh;min-height:270px}.full-width-film video,.full-width-film .media-poster{object-fit:contain}.film-label{display:flex;justify-content:space-between;padding:20px 0 0;gap:20px;color:var(--muted)}.case-footer-link{border-top:1px solid var(--line);padding-block:55px 100px;display:flex;justify-content:space-between;align-items:center;gap:35px}.case-footer-link h2{font-size:clamp(36px,4vw,68px)}.case-footer-link>a{display:flex;align-items:center;gap:40px}.case-footer-link .next-arrow{font-size:50px;color:var(--red)}.campaign-list .work-feature:first-child{padding-top:25px}.campaign-list .work-feature-media{aspect-ratio:1.5}.campaign-list .work-feature:nth-child(even) .work-feature-media{order:-1}
/* Native films: controls stay out of the image until needed. */
.media-shell{position:relative;background:#090909;overflow:hidden;aspect-ratio:var(--media-ratio,16/9);isolation:isolate}.media-shell video{width:100%;height:100%;object-fit:contain}.media-poster{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;z-index:1;pointer-events:none;transition:opacity .35s}.media-shell.has-played .media-poster{opacity:0}.media-controls{position:absolute;inset:auto 14px 12px;display:flex;align-items:center;gap:7px;z-index:5;opacity:0;transition:opacity .25s;background:linear-gradient(transparent,rgba(0,0,0,.5));padding-top:15px}.media-shell:hover .media-controls,.media-shell:focus-within .media-controls,.media-shell.is-blocked .media-controls,.media-shell.is-paused .media-controls{opacity:1}.media-control{width:35px;height:35px;display:grid;place-items:center;background:rgba(14,13,12,.72);border:1px solid rgba(255,255,255,.3);border-radius:50%;color:#fff}.media-control:hover{background:var(--red);border-color:var(--red)}.media-control svg{width:16px;height:16px}.media-seek{flex:1;height:3px;min-width:30px;accent-color:var(--red);cursor:pointer}.media-time{font:9px IBM Plex Mono,monospace;color:#fff;min-width:37px}.media-sound{margin-left:auto}.media-control[data-play] .pause-icon,.media-shell.is-playing .media-control[data-play] .play-icon{display:none}.media-shell.is-playing .media-control[data-play] .pause-icon{display:block}.media-control[data-mute] .sound-on,.media-shell.has-sound .media-control[data-mute] .sound-off{display:none}.media-shell.has-sound .media-control[data-mute] .sound-on{display:block}.media-error{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;padding:30px;background:rgba(0,0,0,.6);z-index:4;font-size:14px}.decorative .media-controls{display:none}.phone-presenter{width:min(100%,350px);margin-inline:auto;filter:drop-shadow(0 25px 30px rgba(0,0,0,.4))}.phone-presenter .media-shell{border-radius:38px;background:#fff}.phone-presenter .media-shell video,.phone-presenter .media-poster{object-fit:cover}.social-media-column .phone-presenter .media-shell{border-radius:0}.phone-presenter.native-phone{border:7px solid #d6d1c9;border-radius:49px;padding:5px;background:#121110;position:relative}.native-phone::after{content:'';position:absolute;top:9px;left:24%;width:52%;height:26px;border-radius:0 0 18px 18px;background:#0e0d0c;z-index:7;pointer-events:none}.native-phone .media-shell{border-radius:34px}.native-phone .media-controls{inset:auto 5px 18px;gap:4px}.native-phone .media-time{display:none}
/* Centered, manually explorable windows, never a strip of tiny thumbnails. */
.carousel{position:relative;padding-bottom:60px}.carousel-track{display:flex;gap:30px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scrollbar-width:none;padding:16px max(var(--gutter),calc((100vw - 1040px)/2));cursor:grab;touch-action:pan-x pan-y;scroll-behavior:smooth}.carousel-track::-webkit-scrollbar{display:none}.carousel-track.is-dragging{cursor:grabbing;scroll-snap-type:none;scroll-behavior:auto}.carousel-card{flex:0 0 min(76vw,1040px);min-width:0;scroll-snap-align:center;opacity:.42;transform:scale(.97);transition:opacity .5s,transform .5s}.carousel-card.is-current{opacity:1;transform:scale(1)}.card-visual{position:relative;background:var(--panel);overflow:hidden;aspect-ratio:16/9}.card-visual .media-shell{height:100%;width:100%;aspect-ratio:auto}.card-visual video,.card-visual .media-poster{object-fit:contain}.card-overlay{position:absolute;inset:0;z-index:3;background:rgba(14,13,12,.88);display:flex;flex-direction:column;justify-content:center;padding:6%;opacity:0;pointer-events:none;transform:translateY(10px);transition:none;overflow:hidden}.card-overlay p{font-size:clamp(17px,1.55vw,24px);line-height:1.5;max-width:800px}.card-visual.is-pointer-hover .card-overlay,.carousel-card.is-description-open .card-overlay{opacity:1;transform:none;transition-duration:.14s}.carousel-card .media-controls{z-index:5}.card-open{position:absolute;top:20px;right:20px;z-index:5;background:rgba(14,13,12,.72);width:40px;height:40px;border:1px solid var(--line);font-size:22px;display:grid;place-items:center}.card-open:hover{color:var(--red)}.card-caption{padding:25px 0 8px;display:grid;grid-template-columns:1fr auto;gap:10px 20px}.card-caption h3{font-size:clamp(25px,2.2vw,37px);line-height:1.15;max-width:850px}.card-caption .eyebrow{grid-column:1/-1;color:var(--muted)}.card-info{font-family:IBM Plex Mono,monospace;font-size:10px;color:var(--muted);padding:5px 0;align-self:start}.card-info:hover{color:var(--red)}.carousel-controls{display:flex;align-items:center;justify-content:space-between;max-width:1040px;width:76%;margin:25px auto 0}.carousel-count{font-family:IBM Plex Mono,monospace;font-size:11px;color:var(--muted);letter-spacing:2px}.carousel-current{font-weight:400;color:var(--ink)}.carousel-buttons{display:flex;gap:12px}.carousel-prev,.carousel-next{border:1px solid var(--line);border-radius:50%;width:49px;height:49px;font-size:24px;line-height:1}.carousel-prev:hover,.carousel-next:hover{border-color:var(--red);color:var(--red)}.text-only-card{height:100%;display:flex;flex-direction:column;justify-content:center;padding:7%;position:relative;overflow:hidden}.text-only-card .big-mark{font-size:clamp(80px,15vw,230px);color:rgba(238,234,227,.05);font-weight:650;line-height:.8;position:absolute;right:3%;top:14%;letter-spacing:-.1em}.text-only-card h3{position:relative;font-size:clamp(35px,3.5vw,58px);max-width:680px}.text-only-card p{max-width:650px;position:relative;margin-top:25px;font-size:19px;line-height:1.5}.logo-carousel{margin-top:0}.logo-carousel .carousel-card{flex-basis:min(66vw,920px)}.logo-carousel .carousel-track{padding-inline:max(17vw,calc((100vw - 920px)/2));gap:25px}.logo-carousel .card-visual{aspect-ratio:2/1}.logo-button{display:flex;align-items:center;justify-content:center;width:100%;height:100%;position:relative}.brand-mark{width:46%;height:44%;object-fit:contain;transition:transform .5s var(--ease)}.brand-mark.is-tall{height:58%;width:40%}.logo-button:hover .brand-mark{transform:scale(1.04)}.brand-explore{position:absolute;bottom:26px;right:30px;font-family:IBM Plex Mono,monospace;font-size:10px;opacity:0;transition:opacity .25s}.logo-button:hover .brand-explore,.logo-button:focus-visible .brand-explore{opacity:1}.logo-carousel .card-caption h3{font-size:21px}.logo-carousel .card-caption>span{color:var(--muted);font-size:11px}.messaging-opening{padding-block:45px 90px;display:grid;grid-template-columns:.6fr 1.4fr;gap:8%}.selected-lines{padding-block:70px 100px;border-top:1px solid var(--line)}.selected-lines .quote-preview{min-height:310px;padding:35px 7%;max-width:1100px;margin:auto}.selected-lines .quote-preview::before{left:0;top:5px}.selected-lines .quote-slot{font-size:clamp(31px,3.4vw,57px);min-height:2.8em}.selected-lines>.eyebrow{color:var(--muted)}
/* DJI: the sequence is spatial, not another carousel. */
.timeline{position:relative;background:#141211;margin-block:0 65px;border-block:1px solid var(--line)}.timeline-pin{position:relative;padding-block:65px}.timeline-nav{display:flex;gap:0;justify-content:space-between;border-bottom:1px solid var(--line);padding-bottom:22px;margin-bottom:45px}.timeline-nav button{text-align:left;display:flex;align-items:center;gap:11px;color:var(--muted);font-family:IBM Plex Mono,monospace;font-size:10px;max-width:20%;padding:0 10px 0 0}.timeline-nav button>span:first-child{color:var(--red);font-size:11px}.timeline-nav button.is-active{color:var(--ink)}.timeline-nav button:hover{color:var(--ink)}.timeline-stage{display:grid;grid-template-columns:.95fr 1.05fr;gap:9%;align-items:center;padding-block:30px}.stage-copy .eyebrow{color:var(--red);margin-bottom:25px}.stage-copy h3{font-size:clamp(37px,3.9vw,66px);margin-bottom:25px}.stage-copy .prose{font-size:18px;max-width:650px}.stage-media{max-width:650px;max-height:62svh;justify-self:stretch;overflow:hidden;box-shadow:0 35px 65px rgba(0,0,0,.3)}.stage-media .media-shell{max-height:62svh;aspect-ratio:var(--media-ratio,16/9)}.stage-media video,.stage-media .media-poster{object-fit:contain}.timeline.is-enhanced .timeline-pin{position:sticky;top:65px;height:calc(100svh - 65px);display:flex;flex-direction:column;justify-content:center;padding-block:35px}.timeline.is-enhanced .timeline-stages{position:relative;flex:1;min-height:0}.timeline.is-enhanced .timeline-stage{position:absolute;inset:0;opacity:0;visibility:hidden;transform:translateY(20px);transition:opacity .45s,transform .45s,visibility .45s;padding-block:0}.timeline.is-enhanced .timeline-stage.is-active{opacity:1;visibility:visible;transform:none}.timeline.is-enhanced .timeline-nav{margin-bottom:35px}.timeline:not(.is-enhanced) .timeline-stage+.timeline-stage{border-top:1px solid var(--line);margin-top:50px;padding-top:60px}.timeline:not(.is-enhanced) .timeline-nav{display:none}
/* Live type and counters replace the old baked banners. */
.metric-section{background:var(--panel);padding-block:70px;margin-block:25px 75px;border-block:1px solid var(--line)}.metric-layout{display:grid;grid-template-columns:1fr 1.05fr;gap:10%;align-items:center}.metric-title{font-size:clamp(35px,4.7vw,78px);font-weight:650;line-height:1.02;letter-spacing:-.05em;max-width:650px}.metric-dual{display:grid;grid-template-columns:1fr 1fr;gap:35px}.metric-number{font-size:clamp(54px,6.2vw,108px);letter-spacing:-.075em;font-weight:600;line-height:1.05;font-variant-numeric:tabular-nums}.metric-unit{font-size:clamp(17px,2vw,30px);font-weight:550;line-height:1.15;letter-spacing:-.025em;margin-top:9px}.metric-context{font-family:IBM Plex Mono,monospace;font-size:10px;line-height:1.9;letter-spacing:0;margin-top:26px;color:var(--muted);max-width:570px}.metric-note{font-family:IBM Plex Mono,monospace;font-size:10px;color:var(--muted);margin-top:24px}.social-feature{display:grid;grid-template-columns:1fr .8fr;gap:12%;align-items:start;padding-bottom:90px}.social-feature.reverse{grid-template-columns:.8fr 1fr}.social-feature.reverse .social-media-column{order:-1}.social-copy-column{padding-top:15px}.section-mini{margin-bottom:38px}.section-mini>.eyebrow{margin-bottom:16px;color:var(--red)}.mini-lead{font-size:clamp(25px,2.2vw,35px);font-weight:550;letter-spacing:-.03em;line-height:1.25;margin-bottom:20px}.section-mini .prose{font-size:18px}.social-media-column{position:sticky;top:105px;align-self:start}.social-media-column>.link-arrow{display:flex;justify-content:space-between;margin:20px auto 0;max-width:350px;font-size:13px}.social-strategy{margin-bottom:50px}.social-feature .phone-presenter{width:min(100%,330px)}.world-cup{max-width:1040px;margin:0 auto 90px}.messaging-metric .metric-number{font-size:clamp(90px,12vw,195px)}.messaging-metric .metric-title{font-size:clamp(30px,4.5vw,76px)}
/* Detail films open centrally; brand writing slides in from the right. */
.content-dialog{max-width:calc(100vw - 60px);width:min(1200px,90vw);max-height:90svh;overflow:auto;box-shadow:0 25px 120px #000;margin:auto}.dialog-shell{position:relative;padding:65px 55px 55px}.dialog-shell>.close-button{position:absolute;top:10px;right:12px;z-index:10}.dialog-kicker{font-family:IBM Plex Mono,monospace;font-size:10px;color:var(--red);text-transform:uppercase;letter-spacing:.06em;margin-bottom:23px}.dialog-film{margin:28px 0}.dialog-film .media-shell{max-height:67svh}.dialog-film video,.dialog-film .media-poster{object-fit:contain}.content-dialog .prose{font-size:19px}.content-dialog.is-drawer{height:100svh;max-height:100svh;max-width:min(850px,92vw);width:850px;position:fixed;inset:0 0 0 auto;margin:0;animation:drawer-in .4s var(--ease);background:var(--panel)}.is-drawer .dialog-shell{padding:88px 65px 65px}.drawer-brand{height:100px;display:flex;align-items:center;margin-bottom:45px}.drawer-brand img{max-width:245px;max-height:100px;object-fit:contain}.drawer-brand img.is-tall{max-height:100px;width:auto}.drawer-title{font-size:clamp(33px,3vw,49px);margin:30px 0}.drawer-copy{font-size:clamp(19px,1.55vw,24px);line-height:1.65}.drawer-copy h3,.drawer-copy h4{margin-top:38px;font-size:25px;line-height:1.25}.drawer-copy p+p{margin-top:1.3em}.drawer-video{max-width:310px;margin:20px auto 45px}.drawer-footer{border-top:1px solid var(--line);margin-top:45px;padding-top:25px}.drawer-footer button{font-size:15px;padding:0}.drawer-footer button:hover{color:var(--red)}@keyframes drawer-in{from{transform:translateX(60px);opacity:0}to{transform:none;opacity:1}}
/* Close with a human-sized invitation. */
.site-footer{border-top:1px solid var(--line);padding-top:60px;padding-bottom:28px}.footer-top .eyebrow{color:var(--muted);margin-bottom:35px}.footer-contact{font-size:clamp(80px,14.5vw,240px);font-weight:550;letter-spacing:-.075em;line-height:1.1;display:flex;justify-content:space-between;align-items:center}.footer-contact span{font-size:.6em;transition:transform .4s var(--ease);color:var(--red)}.footer-contact:hover span{transform:translate(10px,-10px)}.footer-bottom{padding-top:65px;display:flex;justify-content:space-between;align-items:center;gap:20px;color:var(--muted);font-size:10px;letter-spacing:0}.footer-bottom button{padding:0;font:inherit}.footer-bottom a:hover,.footer-bottom button:hover{color:var(--ink)}.scroll-meter{height:2px;background:var(--red);position:fixed;bottom:0;left:0;width:100%;z-index:90;transform:scaleX(0);transform-origin:left}.reveal{opacity:1;transform:none}.motion-enabled .reveal:not(.is-visible){opacity:0;transform:translateY(24px)}.reveal{transition:opacity .5s ease-out,transform .5s ease-out}.counter{font-variant-numeric:tabular-nums}
@media(min-width:1800px){:root{--gutter:calc((100vw - 1620px)/2)}.container{max-width:none}.hero-title{font-size:190px}.hero-description{margin-left:170px}.hero-title .second{margin-left:170px}}
@media(max-width:1100px){body{font-size:17px}.hero{min-height:780px;height:92svh}.hero-photo{width:35%;height:53%;top:150px}.hero-title{font-size:10.8vw;margin-top:50px}.hero-description{max-width:510px;margin-top:50px;margin-left:6vw}.hero-bottom{bottom:40px}.recognition-strip{max-width:530px}.work-feature,.work-feature:nth-child(even){gap:6%;min-height:500px;padding-block:65px}.work-feature-copy h3{font-size:36px}.feature-result{font-size:10px}.manifesto{gap:8%;padding-block:90px}.case-opening,.glance-grid,.narrative-section,.messaging-opening{grid-template-columns:.55fr 1.45fr;gap:6%}.metric-layout{gap:6%}.metric-dual{gap:18px}.metric-number{font-size:6.5vw}.metric-title{font-size:4.7vw}.social-feature,.social-feature.reverse{gap:7%}.timeline-nav button{font-size:9px;gap:8px}.timeline-stage{gap:6%}.stage-copy .prose{font-size:16px}.card-overlay p{font-size:18px}.menu-inner{width:86%}}
@media(max-width:760px){:root{--gutter:6vw}html{scrollbar-gutter:auto}body{font-size:17px}.site-header,.menu-top{height:68px}.wordmark{font-size:19px}.menu-toggle{width:35px}.hero{height:auto;min-height:0;padding-top:119px;padding-bottom:35px;display:flex;flex-direction:column}.hero>.eyebrow{font-size:9px}.hero-title{font-size:15vw;line-height:.99;letter-spacing:-.07em;max-width:100%;margin-top:32px}.hero-title .second{margin-left:0;white-space:normal}.hero-photo{position:relative;top:auto;right:auto;width:66%;height:auto;aspect-ratio:1.05;align-self:flex-end;margin-top:-5px;z-index:-1;order:3;max-height:none}.hero-photo img{object-position:55% 35%}.hero-description{font-size:20px;max-width:100%;margin:33px 0 28px;order:2;line-height:1.45}.hero-bottom{position:relative;left:auto;right:auto;bottom:auto;order:4;margin-top:35px;gap:18px;align-items:start}.recognition-strip{font-size:8px;line-height:1.9;max-width:70%}.hero-scroll{font-size:8px;gap:8px;align-self:flex-end}.hero-scroll span{font-size:23px}.stats-strip{grid-template-columns:1fr 1fr;padding-block:28px;gap:29px 18px}.stat-number{font-size:57px}.stat-label{font-size:9px;margin-top:8px;max-width:150px}.manifesto{grid-template-columns:1fr;gap:30px;padding-block:70px}.manifesto h2{max-width:360px}.manifesto .prose p:first-child{font-size:26px}.prose{font-size:18px;line-height:1.6}.selected-heading{padding-bottom:25px;align-items:start}.selected-heading h2{font-size:39px;max-width:240px}.selected-heading .mono{font-size:9px;padding-top:8px}.work-feature,.work-feature:nth-child(even){grid-template-columns:1fr;gap:30px;padding-block:42px;min-height:0}.work-feature:nth-child(even) .work-feature-media{order:0}.work-feature-copy h3{font-size:35px;max-width:450px}.work-feature-copy .eyebrow{font-size:9px;margin-bottom:16px}.feature-summary{font-size:21px;max-width:32ch;margin-top:19px}.feature-result{font-size:10px;margin-top:15px}.work-feature-copy .link-arrow{margin-top:14px}.work-feature-media{aspect-ratio:1.15;width:100%}.media-view-label{opacity:1;transform:none;right:16px;bottom:16px;font-size:11px;padding:8px 13px}.quote-preview{padding:13% 10%}.quote-preview::before{font-size:80px;top:7%}.quote-slot{font-size:31px;min-height:4.7em}.recognition-section{padding-block:65px}.recognition-section h2{margin-bottom:30px}.recognition-row{grid-template-columns:1fr;gap:10px;padding-block:23px}.recognition-name{font-size:22px}.recognition-detail{font-size:14px}.recognition-row::before{top:32px;left:-12px;width:5px;height:5px}.about-section{grid-template-columns:1fr;gap:26px;padding-top:10px;padding-bottom:80px}.about-links{gap:20px;font-size:14px}.about-links .link-arrow{width:100%;justify-content:space-between}.page-intro{padding-top:123px;padding-bottom:48px}.intro-topline{margin-bottom:30px;align-items:start}.intro-topline .eyebrow{font-size:9px;max-width:68%}.back-link{font-size:9px;white-space:nowrap}.page-intro h1{font-size:clamp(48px,11.2vw,78px);line-height:1.02;letter-spacing:-.055em;overflow-wrap:normal}.intro-subtitle{font-size:22px;line-height:1.4;margin-top:25px}.case-opening,.glance-grid,.narrative-section,.messaging-opening{grid-template-columns:1fr;gap:27px;padding-block:35px 45px}.case-opening .client{font-size:27px}.case-opening .summary{font-size:23px}.glance-grid h2,.section-side h2{font-size:30px;max-width:none}.accordion summary{font-size:17px;padding-block:20px}.accordion-content{font-size:18px;padding-bottom:23px}.section-side .eyebrow{font-size:9px;margin-bottom:12px}.prose .lead,.lead{font-size:26px;margin-bottom:22px}.narrative-section.is-insight .lead{font-size:29px}.narrative-section{padding-block:38px;gap:25px}.execution-heading{padding-top:55px;padding-bottom:25px;align-items:start}.execution-heading h2{font-size:37px}.execution-heading .eyebrow{font-size:8px;max-width:105px}.full-width-film{margin-block:15px 40px}.full-width-film .media-shell{max-height:70svh;min-height:0}.film-label{font-size:8px;padding-top:14px}.case-footer-link{padding-block:35px 60px;display:block}.case-footer-link>.eyebrow{margin-bottom:20px}.case-footer-link h2{font-size:34px}.case-footer-link>a{justify-content:space-between;width:100%;gap:20px}.case-footer-link .next-arrow{font-size:36px}.carousel{padding-bottom:35px}.carousel-track{padding-inline:9vw;gap:16px}.carousel-card{flex-basis:82vw;transform:scale(.98)}.card-visual{aspect-ratio:1.15}.card-overlay{padding:7%;transform:none;overflow:auto;justify-content:flex-start;padding-top:38px}.card-overlay p{font-size:15px;line-height:1.5}.carousel-card.is-description-open .card-overlay{opacity:1}.card-caption{padding-top:18px;gap:7px 12px}.card-caption h3{font-size:25px;line-height:1.13}.card-caption .eyebrow{font-size:9px}.card-info{font-size:9px;min-width:42px}.card-open{top:12px;right:12px;width:34px;height:34px;font-size:19px}.carousel-controls{width:82%;margin-top:17px}.carousel-prev,.carousel-next{width:42px;height:42px;font-size:22px}.text-only-card{padding:8%}.text-only-card h3{font-size:30px;max-width:260px}.text-only-card p{font-size:15px;line-height:1.5;margin-top:18px}.text-only-card .big-mark{font-size:140px;top:15%}.logo-carousel .carousel-track{padding-inline:12vw;gap:16px}.logo-carousel .carousel-card{flex-basis:76vw}.logo-carousel .card-visual{aspect-ratio:1.2}.logo-carousel .brand-mark{width:62%;height:40%}.logo-carousel .brand-mark.is-tall{height:56%;width:55%}.brand-explore{opacity:1;bottom:20px;right:20px;font-size:8px}.logo-carousel .card-caption h3{font-size:19px}.logo-carousel .card-caption>span{font-size:9px}.messaging-opening{padding-top:25px;padding-bottom:50px}.selected-lines{padding-block:40px 60px}.selected-lines .quote-preview{padding:30px 0 0 20px;min-height:300px}.selected-lines .quote-preview::before{top:0;left:0;font-size:60px}.selected-lines .quote-slot{font-size:32px;min-height:4.6em}.quote-author{font-size:9px}.timeline-pin{padding-block:20px}.timeline-stage{grid-template-columns:1fr;gap:30px;padding-block:25px}.timeline:not(.is-enhanced) .timeline-stage+.timeline-stage{margin-top:15px;padding-top:40px}.stage-copy h3{font-size:36px;margin-bottom:22px}.stage-copy .eyebrow{font-size:9px;margin-bottom:20px}.stage-copy .prose{font-size:18px}.stage-media{max-width:100%;max-height:none;width:100%}.stage-media .media-shell{max-height:70svh;min-height:0}.metric-section{padding-block:36px;margin-block:10px 40px}.metric-layout{grid-template-columns:1fr;gap:37px}.metric-title{font-size:37px;line-height:1.06;max-width:460px}.metric-context{font-size:9px;margin-top:20px}.metric-number{font-size:63px}.metric-dual{gap:20px}.metric-unit{font-size:20px}.metric-note{font-size:9px;margin-top:18px}.messaging-metric .metric-number{font-size:110px}.messaging-metric .metric-title{font-size:37px}.social-feature,.social-feature.reverse{grid-template-columns:1fr;gap:35px;padding-bottom:45px}.social-feature.reverse .social-media-column{order:0}.social-media-column{position:relative;top:auto;padding-bottom:25px}.social-feature .phone-presenter{width:min(78%,330px)}.social-copy-column{padding-top:0}.mini-lead{font-size:27px}.section-mini{margin-bottom:30px}.section-mini>.eyebrow{font-size:9px}.world-cup{margin-bottom:50px}.media-controls{opacity:1;inset:auto 9px 10px;gap:5px}.media-control{width:32px;height:32px}.media-time{font-size:8px}.media-seek{height:3px}.content-dialog{max-width:96vw;width:96vw;max-height:92svh}.dialog-shell{padding:62px 22px 30px}.content-dialog h2{font-size:31px}.content-dialog .prose{font-size:17px}.content-dialog.is-drawer{max-width:94vw;width:94vw}.is-drawer .dialog-shell{padding:77px 27px 40px}.drawer-brand{height:75px;margin-bottom:28px}.drawer-brand img{max-height:75px;max-width:200px}.drawer-title{font-size:31px;margin:25px 0}.drawer-copy{font-size:19px;line-height:1.6}.drawer-video{max-width:260px}.site-footer{padding-top:40px;padding-bottom:25px}.footer-top .eyebrow{font-size:9px;margin-bottom:25px}.footer-contact{font-size:19vw;line-height:1.2}.footer-bottom{padding-top:40px;gap:15px;flex-wrap:wrap;font-size:9px}.footer-bottom>a:first-child{width:100%}.menu-inner{margin-top:6vh;width:88%}.main-nav a{font-size:clamp(32px,7vw,49px);padding-block:15px;gap:16px}.main-nav a span{font-size:9px;margin-top:8px}.main-nav i{opacity:1;font-size:.5em;transform:none}.menu-secondary{margin-top:25px;padding-top:23px;font-size:16px;gap:20px}.menu-bottom{font-size:8px}.section-space{padding-block:65px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}.motion-enabled .reveal:not(.is-visible){opacity:1;transform:none}.quote-slot span{opacity:1;transform:none}.hero-photo img{transform:none!important}.scroll-meter{display:none}}

.visually-hidden{position:absolute!important;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.drawer-video{max-width:100%;margin-bottom:35px}.about-dialog-photo{width:200px;aspect-ratio:1.1;overflow:hidden;margin:30px 0}.about-dialog-photo img{width:100%;height:100%;object-fit:cover;object-position:center 30%}

.native-phone .media-shell{aspect-ratio:9/18.5}.native-phone video,.native-phone .media-poster{object-fit:cover;object-position:left center}.social-media-column .native-phone .media-shell{border-radius:32px}

/* Keep the exit reachable while reading long brand writing. */
.content-dialog{overflow:hidden}.content-dialog>.close-button{position:absolute;top:10px;right:12px;z-index:10;background:var(--panel);border-radius:50%;width:42px;height:42px;font-size:31px}.dialog-shell{overflow:auto;max-height:90svh}.is-drawer .dialog-shell{max-height:100svh;height:100%}.drawer-brand img{width:245px;max-width:100%;height:100%;object-fit:contain;object-position:left center}.drawer-brand img.is-tall{width:auto;height:100px}.campaign-list .work-feature-media{aspect-ratio:2.367}.campaign-list .work-feature-media video,.campaign-list .work-feature-media .media-poster{object-fit:contain!important}
@media(max-width:760px){.recognition-strip{font-size:9px}.eyebrow,.mono{font-size:10px}.hero>.eyebrow{font-size:9px}.drawer-brand img{max-width:200px}.drawer-brand img.is-tall{height:75px}.content-dialog>.close-button{top:10px;right:10px}.dialog-shell{max-height:92svh}.is-drawer .dialog-shell{max-height:100svh}}
@media(max-width:760px){.page-intro h1{font-size:clamp(36px,11.2vw,78px)}.metric-layout>*{min-width:0}.metric-dual{grid-template-columns:repeat(2,minmax(0,1fr))}.metric-dual>*{min-width:0}.metric-number{font-size:clamp(43px,15vw,63px)}.metric-unit{font-size:clamp(17px,5.1vw,20px)}}
@media(max-width:760px){.metric-number{font-size:clamp(43px,14.5vw,63px)}.social-feature .phone-presenter{width:min(90%,330px)}}